Streamlining Content Creation With AI: A Guide

Step 1: Identifying Your Subject Matter Expert (SME):

In every organization, there’s someone who holds a wealth of knowledge in your industry – a Subject Matter Expert (SME). SMEs are the go-to individuals when you need insights that go beyond the surface. Why do they matter for B2B marketers? Because they bring authenticity and credibility to your content, making it more relatable for your audience.

In B2B, marketers typically aren’t the SME, and to elevate your content, you need material that genuinely connects with your audience. SMEs, with their deep expertise, add that touch of authenticity that resonates with your clients.

Step 2: Weekly Interviews with an SME:

Now, how do you leverage this expertise? It’s as straightforward as having a weekly, 30-minute recorded interview with your SME. Ask insightful questions that go beyond the basics, aiming to capture not just industry insights but also the personal thoughts that make your SME’s perspective unique.

Step 3: Transcribe Your Recording:

With your interview recorded, transcribe it into text. Tools like Otter.ai can seamlessly transcribe your discussions.

Step 4: Creating the Blog Outline:

Paste the transcript into a generative AI tool, like ChatGPT. Ask AI to summarize the key takeaways from the conversation, highlighting the essential points that will form the backbone of your thought leadership article. Use these points to build the outline for your article.

Step 5: AI-Powered Content Creation:

Using ChatGPT, you can now turn your outline into a full-fledged article. Ask ChatGPT to use the transcript you created in step 3 to create a blog using the outline you developed in step 4. Be specific and clarify the tone you want the blog to be written in, who the target audience is, and provide samples of your writing.

Step 6: Proofreading and Fact-Checking:

Before publishing, take the time to review the article. Proofread for grammatical errors, check the accuracy in the AI-generated content, and ensure that every claim is backed by credible sources.